The pretzel specialist applies the highest standards of quality and freshness. The pretzels are made by hand in Emmenbrücke near Lucerne with Swiss ingredients and then freshly warmed up at the Brezelkönig shops and partly made into delicious sandwiches and hot dogs. Customers also benefit from a digital loyalty program through the new Brezelkönig app.
Brezelkönig is a format of the leading foodvenience provider Valora and has around 60 outlets in Switzerland and Austria.
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